Digital adoption report: Up from pre-Covid levels, down from lockdown peaks

Digital adoption report: Up from pre-Covid levels, down from lockdown peaks

author-image

Aditi Shrivastava

156 reads
author-image

Aditi Shrivastava

156 reads

Covid curfews accelerated consumer adoption of the digital economy, allowing technology companies to cash in on the trend. Although this has started slacking in some key internet sectors, overall online consumer retention remains above pre-pandemic levels

October 08, 2021

2 MINS READ

The multiple Covid lockdowns since early last year made people more comfortable weaving technology into their everyday lives. With the curfews easing, though, the consumer embrace of digital channels is beginning to slack in some sectors.

This is happening even as the number of internet users in the country increased to 825.30 million in March 2021 from 743.19 million a year earlier, show data from the Telecom Regulatory Authority of India.

App Annie data sourced exclusively by The CapTable points to an increase from pre-pandemic levels in daily active users of technology platforms across sectors, barring mobility. 

But while food delivery and digital payment companies are at or near their 18-month peaks in terms of users, online marketplaces, pharmacies and groceries have reason to worry.

Read this article for free

Sign in using

Or

Sign in using your email

Don't have an account?

Forgot Password?

By signing up for The CapTable you agree to the

Terms of Service

and

Privacy Policy

of the platform.

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and disruptive startups so you can make better decisions.

Inside View with Org Charts

Know the key decision-makers with Org Charts. We thrive on decoding boardroom conversations so we can bring you a 360° view of what's happening at India's high-growth companies.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.

Inside View

We thrive on inside scoops and decoding boardroom conversations so we can bring you a 360° view of what’s happening at India’s high-growth companies.

share-button
like-button
share-button

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.