Can Apna make a social network playbook click for blue-collar workers?

Can Apna make a social network playbook click for blue-collar workers?

author-image

Aditi Shrivastava

104 reads
author-image

Aditi Shrivastava

104 reads

Within two years, the digital hiring startup has brought millions of jobseekers and tens of thousands of recruiters on one platform. But its social communities, a key element of its broader strategy, are yet to see meaningful engagement. So, what makes it worth $1 billion?

February 23, 2022

11 Min Read

“Network effects of Apna.” That’s the header of a slide the digital hiring startup has maintained on its deck from day one. It was there during last year’s $100-million funding round, which won Apna admission to the unicorn club. 

The statement sums up its firm belief in a chain-reaction strategy for platform play and growth: blue-collar workers will use its app to find jobs and hopefully stick around to discover communities and connections.

The startup, founded by Stanford MBA grads Nirmit Parikh and Aryan Kenchin, is barely three years old, which makes its valuation of over $1 billion notable. Kenchin abruptly left a year into operations, selling his stake before the large funding rounds. More on that later. 

Apna seeks to organise the fragmented and often unfair recruitment process for wage earners on the lower rungs of the economic ladder. Many funded startups, including Babajob and Aasaanjobs, attempted to tackle this problem, but folded or were acquired. 

share

Share this read

bookmarklike
like
bookmark
share
share

Share this read

bookmarklike
like
bookmark
share
share-button
like-button
share-button

LatestStories

E-commerce

Premium Reads

No billion-dollar baby: Why social, video and reseller commerce players are changing course

By Aditi Shrivastava

IPO

the-crux

Delhivery’s IPO gambit pays off (kinda); Coinbase-RBI spat

By Madhav Chanchani

Investments

Premium Reads

From unicorns to early-stage startups, everyone is downsizing ambitions

By Aditi Shrivastava

HealthTech

Premium Reads

Decoding insurtechs’ big bet on wellness

By Supriya Roy

Logistics

Premium Reads

Impending divorce: How Shiprocket’s relationship with delivery partners imploded overnight

By Payal Ganguly

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.