Organised retailers the big winners in India’s festive sales sweepstakes

Pratik Bhakta

192 reads

Pratik Bhakta

192 reads

After the pandemic-induced e-commerce boom, this year’s online festive sales were largely underwhelming. With the pandemic now in the rearview mirror, shoppers stepped out to satisfy their festive season retail cravings

November 18, 2022

3 MINS READ

The Covid-19 pandemic showed the world that consumers are happy to shop online from the comfort and safety of their homes. The first post-pandemic festive season, though, saw them come out in droves, embracing the touch-and-feel charm of offline retail therapy.

Despite this, however, even pessimistic estimates of how sales would grow in the festive season didn’t pan out. With inflationary trends and overall macro headwinds blowing strong, consumption was impacted.

According to industry estimates, offline transactions saw a higher growth rate compared to online ones during the festive season. And, as Rajeev Agrawal, chief executive officer of Innoviti Payments, points out, there was a systemic shift towards organised retail.

Read this article for free

Sign in using

Or

Sign in using your email

Don't have an account?

Forgot Password?

By signing up for The CapTable you agree to the

and

of the platform.

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and disruptive startups so you can make better decisions.

Inside View with Org Charts

Know the key decision-makers with Org Charts. We thrive on decoding boardroom conversations so we can bring you a 360° view of what's happening at India's high-growth companies.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.