Can Honasa’s house of brands “playbook” carry it to IPO success?

Pranav Balakrishnan

20 reads

Pranav Balakrishnan

20 reads

Honasa, the parent company of Mamaearth, is shooting for a $1.3 bn valuation in its upcoming IPO. The company, however, is betting big on its house of brands playbook at a time when the model approach is fast losing its sheen both in India and overseas.

October 27, 2023

6 MINS READ

Honasa Consumer, the parent company of personal care brand Mamaearth, is all set to bite the IPO bullet and is set to go public on October 31.

Honasa has set a price band of Rs 308-324 per share for the listing, giving significant exits to early investors such as VC firm Stellaris Venture Partners, Fireside Ventures, Marico founder Harsh Mariwala’s son Rishabh Mariwala, and Snapdeal founders Kunal Bahl and Rohit Kapoor.

The company will raise Rs 1,336 crore through the offering, however, the bulk of this will go into the pockets of existing investors. In fact, only Rs 365 crore will come in as fresh funds for the company to invest back into the business.

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