For one 30-year-old event manager in Bengaluru, the start of each new month brings excitement and relief in equal measure. As her salary drops, her bank account swells momentarily before reality kicks in—she has bills to pay.
A significant portion of her salary is reserved to pay rent. Then come the equated monthly instalments (EMI) and credit card payments. What’s left in her account goes towards running her household for the next month. This ranges from buying groceries and personal care products, eating out occasionally, and, every once in a while, indulging in a new experience.
By the last week of the month, frugality is the name of the game. However, each month ends with the same refrain—she’s unable to save.
This isn’t a problem specific to this particular millennial. A growing number of Indians aren’t saving enough, even as they increasingly lean on credit to sustain their lifestyles. Data from the Ministry of Finance shows that the share of household liabilities as a percentage of gross domestic product, or GDP, was at a six-year-high at the end of the fiscal year that ended in March 2024 (FY24), standing at 41%.
This is a premium article and available only to subscribers.
What you get

Premium Articles
4 articles every week

Archives
>3 years of archives

Newsletter
4 every week

Gifting Credits
5 premium articles every month

Sessions
3 screens Concurrently

Org. Charts
Most Popular

Have a coupon code?
Access unlimited content at a special discounted rate. Trusted by top VC’s and leading organizations, we provide bulk subscriptions for groups of 30+. Contact us for more details
Top educational institutions have collaborated with us for campus-wide subscriptions. For bulk campus-wide access, please get in touch.
Got a tip? If you have a lead we should be chasing at The CapTable, write to us at [email protected]
Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds










Convinced that The Captable stories and insights
will give you the edge?
Convinced that The Captable stories
and insights will give you the edge?
Subscribe Now
Sign Up Now