Quick Commerce

Quick commerce won’t kill the kirana. It may just change the game

Parvathi Benu

September 21, 2026 | 11 Min Read

September 21, 2026 | 11 Min Read

A game-theory analysis suggests kiranas and quick commerce will coexist and specialise in mature markets rather than displace each other.

Many years ago, shopping meant visiting the local kirana store. Quick commerce has now changed how a segment of urban India buys groceries.

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