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Beyond shipping: Shiprocket sees itself as an enablement layer between merchants & consumers

Sanghamitra Kar

September 09, 2026 | 8 Min Read

September 09, 2026 | 8 Min Read

Shiprocket has been steadily building its intelligence stack to help D2C brands and MSMEs automate marketing, improve checkout, reduce returns, and increase sales. Gaurav Mangla, who leads product strategy across checkout and fulfilment intelligence, shares the outcomes of this endeavour.

For nearly a decade, Shiprocket built its business around logistics, as a pureplay courier aggregator. However, in recent times, it has moved beyond logistics to create a full-stack, AI-driven technology platform for online sellers and digital-first businesses.

To put it simply, Shiprocket not only helps sellers connect with courier partners but also provides merchants the tools and systems they need to streamline and scale their ecommerce operations.

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