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Twilio’s recent acquisition of Gurgaon-based ValueFirst for about $100 million brings to fore a huge challenge before it in the market it’s just entered.
ValueFirst operates in an industry under pressure as the Telecom Regulatory Authority of India seeks to curb spam messages by requiring user consent for commercial SMSes.
Fortunately for the US-based Twilio, with TRAI’s ruling set to alter the contours of the domestic industry, it will be able to leverage its partnership with WhatsApp to drive into higher-margin businesses in India.
First, Details On The ValueFirst Deal:
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