$56-bn cloud major Twilio enters India’s pesky SMS market

A major beneficiary of the post-lockdown market rally in the US, Twilio has acquired a Gurgaon-based company for over $100 million. And there is a WhatsApp connection

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By 

Madhav Chanchani

March 31, 2021

4 Min Read

Twilio’s recent acquisition of Gurgaon-based ValueFirst for about $100 million brings to fore a huge challenge before it in the market it’s just entered.

ValueFirst operates in an industry under pressure as the Telecom Regulatory Authority of India seeks to curb spam messages by requiring user consent for commercial SMSes.

Fortunately for the US-based Twilio, with TRAI’s ruling set to alter the contours of the domestic industry, it will be able to leverage its partnership with WhatsApp to drive into higher-margin businesses in India.

First, Details On The ValueFirst Deal:

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