The real AI disruption in ecommerce is internal

Agentic AI promises to boost topline by converting consumer intent into purchases faster. But the greater impact will be on costs, with retailers expected to see a 30–35% EBITDA lift by 2030, two-thirds of which will be driven by improved backend efficiencies.

Pranav Balakrishnan

Free Read

Sign up to Our Newsletter

Get a glimpse of our unique and insightful stories delivered straight to your inbox.

CapTable Conversations

Talks with top leaders shaping India's economy.

See All

Interview

Zoho’s fintech gambit: Building India’s new code-to-cash engine

Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

By Sohini Mitter

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

By Pranav Balakrishnan

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

By Shivani Verma

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

By Sriram Srinivasan

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

By Sohini Mitter

Interview

Zoho’s fintech gambit: Building India’s new code-to-cash engine

Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

By Sohini Mitter

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

By Shivani Verma

CT Capsule

Weekly key news & insights from The CapTable.

See All

The two disruptions shaping India’s IT industry

Free Read

The Crux

The two disruptions shaping India’s IT industry

As new technologies and global uncertainties collide, companies are adapting through reskilling, partnerships, and new platforms.

By Thimmaya Poojary

How Ather taught its dealers to sell software—and why it matters

Free Read

Electric Vehicles

How Ather taught its dealers to sell software—and why it matters

Pranav Balakrishnan

The Crux

High ambition, low capital: the glass ceiling for Indian women founders

Sai Keerthi

Milky Mist’s IPO is less about milk, and more about value-added dairy

Free Read

D2C

Milky Mist’s IPO is less about milk, and more about value-added dairy

Shivani Verma

The diffusion data dilemma amid the Delhi AI consensus

Free Read

Artificial Intelligence

The diffusion data dilemma amid the Delhi AI consensus

Pratap Vikram Singh

Electric Vehicles

How Ather taught its dealers to sell software—and why it matters

By Pranav Balakrishnan

Free Read

The Crux

High ambition, low capital: the glass ceiling for Indian women founders

By Sai Keerthi

D2C

Milky Mist’s IPO is less about milk, and more about value-added dairy

By Shivani Verma

Free Read

Artificial Intelligence

The diffusion data dilemma amid the Delhi AI consensus

By Pratap Vikram Singh

Free Read

See All

Startups

Track India's startups from seed to growth.

See All

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Parvathi Benu

Patent pending: Why Indian startups aren't racing to protect IP

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Parvathi Benu

Investments

The long wait for India's first $100-billion startup success

Nikhil Patwardhan

Investments

Size no bar: Why smaller startups are making a beeline for public markets

Nikhil Patwardhan

Investments

Alpha Wave pivots from backing tech titans to traditional firms

Nikhil Patwardhan

What budget can do for startups in a tough year

Free Read

Internet

What budget can do for startups in a tough year

Aprajita Sharma

Investments

Internet

What budget can do for startups in a tough year

By Aprajita Sharma

See All

Org Charts

Spotlighting leaders shaping India's top tech firms.

See All

Org Chart: The leadership bench steering Flipkart toward its IPO

E-commerce

Fintech

PayU Finance India

E-commerce

Bigbasket

Mobility

Uber

Inside Cashfree’s C-suite: New hires and rejigs after securing key RBI licences

Fintech

Cashfree Payments

The evolution of Indifi's digital lending DNA

Financial Services

Indifi Technologies

E-commerce

Shiprocket

SaaS

Chargebee

See All

Other Categories

E-commerce

Delhi-NCR is India’s online shopping capital and its habits are contagious

The rise of low-ASP ecommerce networks — and why logistics will decide the winner

Meller Sunglasses are flying off the shelf

What drove Nykaa’s strong third-quarter performance

Quick Commerce

The chip that could change Swiggy’s game

The architectures of impatience

How Blinkit turned stationery from fringe to a fast-moving ₹500 Cr+ category

Why Swiggy Instamart is banking on Maxxsaver to fix its course

Mobility

On the right track: why ride-hailing apps are betting big on multimodal transport

India's ethanol transition explained: The science, the concerns, and the road ahead

India’s e-challan dilemma: 75% of traffic fines remain unpaid despite digitisation

Did BluSmart and Gensol’s downfall begin in the boardroom?

OTT

From Gandi Baat to Kyunki 2.0: Balaji dumps risqué for respectable amid OTT content reset

Can STAGE break the mould of hyperlocal OTT platforms in India?

Amazon MX Player wants to shake up India’s free OTT market, but can it challenge YouTube?

Disney+ Hotstar’s Coldplay fever: Is live music the next big frontier for Indian OTTs?

Fintech

Amazon Pay isn’t chasing UPI anymore; it’s chasing your savings

PhonePe goes to market: The UPI champion’s toughest pitch yet

Org Chart: PayU India’s long game as fintech’s easy growth fades

Everyone at India’s biggest fintech fest celebrates UPI. That’s the problem

Policy

Key vendor dilemma complicates Micron’s showcase project in Gujarat

The Rs 23-lakh Golden Visa may not be real, but the crisis it exposes is

Data settles the debate: IIT Delhi leads in both unicorn numbers and startup jobs

India's rising innovation ranking masks critical R&D collaboration gap

Telecom

The Rs 9.3 lakh crore factor: Why the government saved Vodafone Idea

Pankaj Pawar, the quiet force powering Ambani’s $150 billion bet

India’s Rs 40,000 crore fight for a lifeline when disaster strikes

IPO-bound Jio shifts gears from a focus on volumes to monetisation

SaaS

The next SaaS frontier: AI agents and the automation of human labour

Decoding Petpooja's unconventional rise in restaurant tech

How Chargebee changed its DNA to target enterprises

Do AI or DieTo AI or not: Indian SaaS startups' conundrum

EdTech

As the study abroad slowdown worsens, India’s edtech exporters are scrambling

Unacademy is down, Byju’s is out, so who’s winning India’s education race?

The curious case of Byju’s second rights issue

Byju’s gives up all office spaces in India amid worsening liquidity crisis

Stories

Explore

The real AI disruption in ecommerce is internal

Agentic AI promises to boost topline by converting consumer intent into purchases faster. But the greater impact will be on costs, with retailers expected to see a 30–35% EBITDA lift by 2030, two-thirds of which will be driven by improved backend efficiencies.

Latest

How AI is redesigning human memory

How India’s green transition will generate the next job wave

Zepto’s bid to rewrite the economics of quick commerce

AI gets the cheques while the rest of startup India waits

Sign up to Our Newsletter

CapTable Conversations

Interview

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

Interview

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

CT Capsule

The Crux

How Ather taught its dealers to sell software—and why it matters

High ambition, low capital: the glass ceiling for Indian women founders

Milky Mist’s IPO is less about milk, and more about value-added dairy

The diffusion data dilemma amid the Delhi AI consensus

Startups

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

The long wait for India's first $100-billion startup success

Size no bar: Why smaller startups are making a beeline for public markets

Alpha Wave pivots from backing tech titans to traditional firms

What budget can do for startups in a tough year

E-Commerce

E-Commerce

Delhi-NCR is India’s online shopping capital and its habits are contagious

The rise of low-ASP ecommerce networks — and why logistics will decide the winner

Meller Sunglasses are flying off the shelf

FinTech

FinTech

PhonePe goes to market: The UPI champion’s toughest pitch yet

Org Chart: PayU India’s long game as fintech’s easy growth fades

Everyone at India’s biggest fintech fest celebrates UPI. That’s the problem

Big Tech

Big Tech

Meta tightens grip on India’s internet infra as Big Tech looks to reduce dependence on telcos

India’s legal Davids taking on trillion-dollar tech firms

Google searches for answers after public policy headache

Org Charts

Other Categories

E-commerce

Quick Commerce

Mobility

OTT

Fintech

Policy

Telecom

SaaS

EdTech