How Ather taught its dealers to sell software—and why it matters

Nine out of 10 Ather buyers pay for optional software. How this number held even as volumes quadrupled is really a story about how Ather works internally and with its dealerships.

Pranav Balakrishnan

How Ather taught its dealers to sell software—and why it matters

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Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

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How Ather taught its dealers to sell software—and why it matters

Nine out of 10 Ather buyers pay for optional software. How this number held even as volumes quadrupled is really a story about how Ather works internally and with its dealerships.

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How Ather taught its dealers to sell software—and why it matters

Nine out of 10 Ather buyers pay for optional software. How this number held even as volumes quadrupled is really a story about how Ather works internally and with its dealerships.

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From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

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While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

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While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

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