Next-gen banking: from anywhere, any app

A slew of fintech startups like Setu, Open and Zeta are working to make banking as easily accessible as shopping or booking a cab online, and on those very apps

author-image

By 

Pratik Bhakta

March 24, 2021

12 Min Read

A few years down, you could probably open a bank account on an ecommerce app. A taxi driver might decide to buy insurance from a cab aggregator’s platform. And a shop owner might prefer to borrow working capital from their digital storefront provider.

These platforms aren’t turning into banks, of course. What’s happening is that a clutch of fintech startups—Open Technologies, Setu, and Zeta, among them—is working to create the software links connecting banks to online consumer platforms. 

So there would be no need to hop onto net banking websites or apps; transactions can originate on non-banking apps as well. Something traditional banks find difficult to fathom.

The transformative benefits are obvious: wider reach, wider distribution, affordable services, and on apps that typically are way more intuitive and easier to use than online banking platforms. Most important is the treasure of data that would be generated, allowing for the right set of banking products to be channelized to the right customers.

Why

Subscribe

Pricing

As a premium subscriber, you will get access to 3+ premium articles a week
Limited time offer
Launch price
INR
2,399
/ Year
INR 3,999
Save 40% with our launch offer.
Please apply the code at checkout.

copyCopy Code

Upgrade Now

Why

Subscribe

As a premium subscriber, you will get access to 3+ premium articles a week

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and also disruptive startups so you can make better decisions.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.

Filtering the Noise

New economy companies cannot always be evaluated using traditional methods. We analyze the relevant metrics, ask the tough questions to get you the right picture.

Inside View

We thrive on inside scoops and decoding boardroom conversations so we can bring you a 360° view of what’s happening at India’s high-growth companies.
share-button
like-button
share-button

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.