E-commerce

Flipkart in talks to back former executive Rishi Vasudev’s Thrasio-like startup

Aditi Shrivastava

May 17, 2021 | 4 Min Read

In potentially a global first, a large ecommerce company is set to invest in a startup building a house of brands that mirrors the Thrasio model

{The Crux brings you crisp and incisive analysis on the developments that matter.}

What’s Breaking: Former Flipkart fashion chief Rishi Vasudev’s new venture GOAT Brand Labs is in talks to raise $20 million in funding led by Tiger Global, with Flipkart and Mayfield Fund participating.

GOAT is building a house of online brands, similar to the Thrasio model.

The Model: An entity like GOAT acquires and consolidates online brands that have attained some scale on platforms like Flipkart and Amazon, and helps them grow faster. With the right investments and marketing insights, a pool of 10-20 such brands can become a significantly large business.

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