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E-commerce
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What’s Breaking: Former Flipkart fashion chief Rishi Vasudev’s new venture GOAT Brand Labs is in talks to raise $20 million in funding led by Tiger Global, with Flipkart and Mayfield Fund participating.
GOAT is building a house of online brands, similar to the Thrasio model.
The Model: An entity like GOAT acquires and consolidates online brands that have attained some scale on platforms like Flipkart and Amazon, and helps them grow faster. With the right investments and marketing insights, a pool of 10-20 such brands can become a significantly large business.
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