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India is a great global narrative to sell. It represents 18% of the world population, deep technology penetration, and an aspiring young demographic. For Uber, it seemed a no-brainer to invest in a market so full of promise.
But ask the old guards at the company and they’d tell you that founder Travis Kalanick admits he might have overestimated the market opportunity, and underestimated the competition and work needed to make the India operations a feasible business.
“He would probably take a more conservative view now,” said a person who worked with Kalanick during the launch of the India operations in 2013.
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