Why Whatfix built a function-based org structure

Why Whatfix built a function-based org structure

author-image

Supriya Roy

16 reads
author-image

Supriya Roy

16 reads

The SaaS startup has avoided a vertical hierarchy and instead set up a management team with the heads of sales, product, marketing and other functions, an approach that the founders believe brings greater speed and efficiency

January 27, 2022

5 Min Read

When Whatfix’s Vara Kumar moved to the US about three years ago, he and co-founder Khadim Batti, who operates from Bengaluru, wondered how they would make their long-distance collaboration work.

Kumar relocated to California to be closer to the SaaS startup’s growing list of US clients, whose business makes up 75% of its topline.

Before the big change, the two co-founders had a well-settled process to arrive at decisions and end disagreements. They would take a walk every time their ideas about running Whatfix clashed. This always helped, Kumar told The CapTable.

Regular calls and periodic visits have replaced the tension-defusing strolls, though Kumar and Batti find themselves increasingly on the same page now.

One major discussion between them early on was how the company’s top rungs should be structured. Kumar, who is the chief technology and product officer, believes that innovation happens when leadership is functionally built. 

share

Share this read

bookmarklike
like
bookmark
share
share-button
like-button
share-button

LatestStories

E-commerce

Premium Reads

No billion-dollar baby: Why social, video and reseller commerce players are changing course

By Aditi Shrivastava

IPO

the-crux

Delhivery’s IPO gambit pays off (kinda); Coinbase-RBI spat

By Madhav Chanchani

Investments

Premium Reads

From unicorns to early-stage startups, everyone is downsizing ambitions

By Aditi Shrivastava

HealthTech

Premium Reads

Decoding insurtechs’ big bet on wellness

By Supriya Roy

Logistics

Premium Reads

Impending divorce: How Shiprocket’s relationship with delivery partners imploded overnight

By Payal Ganguly

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.