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Paytm pins hopes on B2B payments amid market troubles

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Pratik Bhakta

192 reads
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Pratik Bhakta

192 reads

The company is going deeper in the B2B space by offering payment gateway solutions and other financial services to small merchants and online consumer brands. Catering to such businesses could be tricky but rewarding. Can Paytm outdo the likes of Razorpay and Cashfree?

February 16, 2022

9 MINS READ

QR codes, mobile wallets, point-of-sale terminals and FASTag. These are the areas of activity commonly associated with Paytm. But behind its consumer-facing operations, the payments giant has been running a large business-to-business division for a while.

This arm is now figuring in more conversations of the top management as Paytm desperately tries to lift its position, and growth narrative, as a listed entity.

The company wants to ramp up its payment gateway business and cater to the new crop of direct-to-consumer brands and smaller merchants, according to two people aware of the developments. Apart from processing all their online transactions, it is offering them digital banking services and credit. Essentially, a complete financial suite.

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