Paytm pins hopes on B2B payments amid market troubles

Paytm pins hopes on B2B payments amid market troubles

author-image

Pratik Bhakta

122 reads
author-image

Pratik Bhakta

122 reads

The company is going deeper in the B2B space by offering payment gateway solutions and other financial services to small merchants and online consumer brands. Catering to such businesses could be tricky but rewarding. Can Paytm outdo the likes of Razorpay and Cashfree?

February 16, 2022

9 Min Read

QR codes, mobile wallets, point-of-sale terminals and FASTag. These are the areas of activity commonly associated with Paytm. But behind its consumer-facing operations, the payments giant has been running a large business-to-business division for a while.

This arm is now figuring in more conversations of the top management as Paytm desperately tries to lift its position, and growth narrative, as a listed entity.

The company wants to ramp up its payment gateway business and cater to the new crop of direct-to-consumer brands and smaller merchants, according to two people aware of the developments. Apart from processing all their online transactions, it is offering them digital banking services and credit. Essentially, a complete financial suite.

share

Share this read

bookmarklike
like
bookmark
share
share-button
like-button
share-button

LatestStories

E-commerce

Premium Reads

No billion-dollar baby: Why social, video and reseller commerce players are changing course

By Aditi Shrivastava

IPO

the-crux

Delhivery’s IPO gambit pays off (kinda); Coinbase-RBI spat

By Madhav Chanchani

Investments

Premium Reads

From unicorns to early-stage startups, everyone is downsizing ambitions

By Aditi Shrivastava

HealthTech

Premium Reads

Decoding insurtechs’ big bet on wellness

By Supriya Roy

Logistics

Premium Reads

Impending divorce: How Shiprocket’s relationship with delivery partners imploded overnight

By Payal Ganguly

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.