How Rebel Foods’ Jaydeep Barman grew his leadership team

How Rebel Foods’ Jaydeep Barman grew his leadership team

author-image

Aditi Shrivastava

104 reads
author-image

Aditi Shrivastava

104 reads

Rebel Foods had only one QSR brand in 2010 — Faasos, which is famous for wraps. Today, it is a global house of nearly 50 brands. As the company scales up further, it is banking on collaboration between early leaders and new senior hires. CEO Jaydeep Barman believes this balance is vital

March 09, 2022

3 Min Read

When Jaydeep Barman started Faasos in 2010, it was a single QSR brand aiming to take on McDonalds. Twelve years later, his goal remains the same — creating the world’s largest restaurant company — but he is using a different route that involves a multi-brand portfolio and an online-first approach.

Rebel Foods, which owns Faasos, has tried almost every business model in the restaurant space. It has opened outlets, built a stable of private brands like Oven Story and Behrouz Biryani and licensed or acquired established businesses like Anand Sweets, Samosa Singh​​ and Wendy’s India operations. It is also present in international markets, including Indonesia and London.

Barman has not done this alone. He counts on a key group of people who joined Rebel at an early stage and stuck around, propping up parts of the business which needed intervention the most at a particular time. He describes forming a versatile team as an important trait of the founder mentality. 

“A founder mentality essentially means that if there is a big problem that needs to be solved, I will take it up. If that problem means that I must hire my own boss or someone at a higher salary than me, if it means that I am running a big team but must now pick up something very small and grow it, I will take that decision,” Barman told The CapTable, explaining how he built Rebel into a billion-dollar company.

share

Share this read

bookmarklike
like
bookmark
share
share

Share this read

bookmarklike
like
bookmark
share
share-button
like-button
share-button

LatestStories

E-commerce

Premium Reads

No billion-dollar baby: Why social, video and reseller commerce players are changing course

By Aditi Shrivastava

IPO

the-crux

Delhivery’s IPO gambit pays off (kinda); Coinbase-RBI spat

By Madhav Chanchani

Investments

Premium Reads

From unicorns to early-stage startups, everyone is downsizing ambitions

By Aditi Shrivastava

HealthTech

Premium Reads

Decoding insurtechs’ big bet on wellness

By Supriya Roy

Logistics

Premium Reads

Impending divorce: How Shiprocket’s relationship with delivery partners imploded overnight

By Payal Ganguly

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.