Pods and product DNA: The culture behind Groww’s heady rise

Pods and product DNA: The culture behind Groww’s heady rise

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Pratik Bhakta

122 reads
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Aditi Shrivastava

104 reads
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Pratik Bhakta

122 reads
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Aditi Shrivastava

104 reads

Groww, which came up just 6 years ago, is now a major player in stockbroking and wealth management. It is expanding at warp speed, with neobanking and credit its next targets. Groww’s leadership decks are specifically structured for such big jumps

May 05, 2022

3 Min Read

For the longest time, entrepreneurs watched the Indian stockbroking space from afar, wondering if they should dive headlong into unfamiliar waters. Two things kept them at bay: the trading market didn’t seem deep enough and bootstrapped Zerodha had already grabbed the early opportunity and swum ahead.

Former Flipkart executives Harsh Jain, Lalit Keshre, Ishan Bansal and Neeraj Singh were among the few who decided to still take a chance. They believed that a simpler and intuitive online platform might draw a new generation of investors who had never actively traded shares or used wealth-management services. That’s how Groww was born in 2016.

Today, it figures among the largest direct mutual-fund distributors and stockbrokers in India. With backing from the likes of Sequoia Capital and Tiger Global, its valuation spiked 3X last year to hit $3 billion. It now plans to launch a neobank, a move that could cap a frenetic period of expansion for the six-year-old startup.

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