MFine is not fine. Does healthtech have a recovery plan after layoffs?

MFine is not fine. Does healthtech have a recovery plan after layoffs?

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Aditi Shrivastava

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Supriya Roy

22 reads
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Aditi Shrivastava

139 reads
author-image

Supriya Roy

22 reads

The healthtech app, which has raised over $90 million to date, is scrambling to slash costs by reducing its headcount and marketing spends. Company insiders blame an excessive focus on consumer features for its current state. Can a switch to the more lucrative corporate segment halt the decline?

May 25, 2022

8 MINS READ

MFine invited a group of journalists to interact with co-founder and chief technology officer Ajit Narayanan on March 22. In a well-appointed boardroom at The Oberoi, Bengaluru, the data-science team of the buzzy healthtech app showed off proprietary algorithms powering its new tool for checking blood pressure and glucose.

Earlier that month, MFine had launched a tool to help users monitor their heart rate and the year before, it introduced a feature to measure oxygen saturation. Updates were basically being rolled out swiftly on the AI-driven platform. The magic, so to speak, wasn’t happening just on the product front. The five-year-old startup was also hiring in numbers, with 40 openings appearing in search results recently. 

All the outward signs suggested its ideas and business were clicking and it was sitting on adequate capital, with no cause for concern. At the Oberoi event, Narayanan claimed it had a good runway. “We are not looking to raise funds at the moment,” he told The CapTable then.

The reality was very different.

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