E-commerce

Myntra’s balancing act: Maintain separate org in Flipkart’s fold

Aditi Shrivastava

May 24, 2022 | 4 Min Read

Four years after Flipkart bought it, Myntra faced a crisis at the top as its CEO, an external hire, quit. The ecommerce giant then promoted a long-serving executive to the role. The two companies now operate in close quarters with some boundaries and some dependencies

Nandita Sinha joined Flipkart as an associate director for health and beauty in 2013, a mid-management position four to five rungs below the CEO. Just months after her appointment, the ecommerce giant acquired Myntra in a $260-million deal, which was then the largest M&A in India’s startup ecosystem.

Today, Sinha is the fashion etailer’s chief executive. Few saw this coming. Her elevation, in fact, followed eight years of significant rethinking and changes inside the Flipkart group, including a realisation that in-house talent may be better suited than external hires for top roles.

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