Sign In
E-commerce
Nykaa touted a major milestone to investors in its annual report for FY22: Fashion is now 25% of the company’s overall GMV, up from 16% the previous year.
Fashion is a nascent part of the beauty e-retailer’s overall business, but it grew 168% year on year to $220 million (Rs 17.51 billion) in terms of annual Gross Merchandise Value. Nykaa’s management also said the fashion business acquired 1.6 million customers, up from just 0.6 million the year before.
Okay, but is that enough? GMV is great, but fashion contributed only 8.6% to Nykaa’s annual revenue (although this went up from 5.9% the previous year) of $41 million (Rs 3.25 billion). That’s a gap of more than $179 million with the GMV. This is also because Nykaa Fashion operates on various marketplace models, so only commission on sales is logged as revenue (unlike in the core beauty business, which is inventory-led).
In addition, access 50+ archived articles and 3 new articles every month
Sign In
Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds
Blume Ventures
The CapTable brings a refreshing set of insights for us at the Blume team, highlighting stories that bring together the underlying business and founders with that of investors' journeys with these startups. It's an important perspective that very few bring to startup ecosystem enthusiasts.
Convinced that The Captable stories and insights
will give you the edge?
Convinced that The Captable stories
and insights will give you the edge?
Subscribe Now
Sign Up Now
