Soumya Gupta
Soumya Gupta
Netflix’s India unit differs from all its domestic and international rivals — it runs without a dedicated country manager. Instead, it has a decentralised structure, where the showrunners are all director- and vice president-level executives, who lead all crucial business functions.
August 02, 2022
4 MINS READNetflix is going through a tumultuous period globally, losing subscribers, facing questions on content quality, and even breaking from its premium image to offer ad-supported plans for free.
At the heart of its attempts to course correct is the goal of gaining and retaining users with good content, marketed well. Two things set Netflix India apart from its rivals.
Investments
the-crux
By Nikhil Patwardhan
Mobility
Premium Reads
By Pranav Balakrishnan
Media Entertainment
Premium Reads
By Sohini Mitter
11 Min Read
By Pranav Balakrishnan
9 Min Read
By Sohini Mitter
8 Min Read
By Dr Srinath Sridharan
10 Min Read
By Raghav Mahobe
11 Min Read
By Nikhil Patwardhan
4 Min Read
By Sohini Mitter