Flipkart, Amazon and anxieties over festive sales

Flipkart, Amazon and anxieties over festive sales


Aditi Shrivastava

154 reads

Aditi Shrivastava

154 reads

After seeing a hockey-stick growth spurt for two years, Flipkart and Amazon are bracing for a modest show. Brands and logistics companies have already flagged headwinds from preceding quarters. With the crucial shopping season weeks away, where do marketplaces stand?

September 15, 2022


Covid-19 has spurred a permanent change in consumer behaviour, solidifying online buying habits. That’s been the dominant theme, a mood brightener if you will, in tech sectors for the past two years. What if the shift was only partial? A glass half full. 

Flipkart CEO Kalyan Krishnamurthy put in his two cents at a conference recently. Referring to the global tech rout in 2022 after a record two years, he said markets had overestimated the digital shift caused by the pandemic. The observation, if on the money, will worry consumer-internet businesses at an important juncture.

Ecommerce’s busiest period of the year, the festive sales season, begins in weeks. This is the month when major platforms usually record 18-20% of annual sales; anything lower is rated as underperformance.

Is the segment staring at a slow season this time since the pandemic-era demand surge, while real, hasn’t shaped up to be the ultimate inflection point? Have concerns about the economy dulled shoppers’ enthusiasm?

There is more than one way to pursue this conversation — it’s complicated.

The word from inside Flipkart is that it has forecast modest figures. The Walmart-owned company is counting on a 15-20% order increase during its flagship festive programme, ‘Big Billion Days’, compared to the routine monthly metrics.

Read this article for free

Sign in using


Sign in using your email

Don't have an account?

Forgot Password?

By signing up for The CapTable you agree to the

Terms of Service


Privacy Policy

of the platform.

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and disruptive startups so you can make better decisions.

Inside View with Org Charts

Know the key decision-makers with Org Charts. We thrive on decoding boardroom conversations so we can bring you a 360° view of what's happening at India's high-growth companies.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.

Inside View

We thrive on inside scoops and decoding boardroom conversations so we can bring you a 360° view of what’s happening at India’s high-growth companies.


For subscribers only

Premium Reads


View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.