After Raw Pressery resurgence, Wingreens doubles down on acquisitions

After Raw Pressery resurgence, Wingreens doubles down on acquisitions

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Bhumika Khatri

19 reads
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Bhumika Khatri

19 reads

Wingreens has made 4 acquisitions since 2021, going from a dips and sauces brand to a full-stack F&B player. With its early acquisitions seeing massive success—Raw Pressery’s revenue is up 3.5X, for instance—Wingreens wants to make more such purchases to scale faster

October 11, 2022

10 MINS READ

Walking into the reception of the Wingreens headquarters in Gurugram, Haryana, is like entering a posh modern trade store. Shelves laden with products from various Wingreens brands line the walls.

These shelves serve as a window into the evolution of Wingreens over the last few years. As of 2020, the company was known largely for its eponymous dips and sauces. Today, however, Wingreens boasts products spanning juices, cereals, chips, spices and seasonings, and even local snacks.

All of this is part of the company’s goal of becoming a one-stop shop for farm-fresh products as it looks to cater to the growing demand for healthier food options. For perspective, the Indian market for health-focused foods and beverages is expected to be worth $30 billion by 2026, accounting for 16% of the overall packaged foods business.

Wingreens diverse assortment of brands—collectively known as Wingreens World—isn’t entirely home-grown. In addition to building four brands in-house, the company has also acquired five brands in a bid to supercharge its transformation.

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