Adda247, Pariksha, and the resurgence of govt test prep platforms

Adda247, Pariksha, and the resurgence of govt test prep platforms

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Bhumika Khatri

22 reads
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Bhumika Khatri

22 reads

While Covid was a tailwind for India’s larger edtechs, it was a bodyblow for their government test-focused peers. With exams for government jobs back in full swing, platforms such as Adda247 are back in vogue. The Gurugram-based edtech claims to have hit a monthly revenue run rate of Rs 20 crore.

December 01, 2022

9 MINS READ

In 2020, when the Covid-19 pandemic brought the economy to a standstill, India’s edtechs had a once-in-a-lifetime opportunity. With educational institutions shuttered, their digital learning solutions were hot property. Investors bet big, valuations zoomed, and edtechs hired entire armies of teachers and salespeople to cash in on the pandemic-induced momentum.

One sliver of the edtech market, however, saw the opposite. For startups focused on preparing students for government tests, the pandemic wasn’t a tailwind but a sucker punch. Tests for most government positions—already sporadic affairs—went on an indefinite hiatus.

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