Why Make in India makes no difference to Apple’s iPhone 15 pricing in India

Ranjan Crasta

7 reads

Ranjan Crasta

7 reads

Despite Apple’s increased focus on India and its manufacturers setting up shop in the country to avail of the government’s PLI scheme, the latest iPhones are still more expensive in India than in most foreign markets. Here’s why.

September 15, 2023

6 MINS READ

On September 12, Apple fans across the globe tuned in for the much-hyped launch of the latest iPhone variants. The tech giant announced four new models—the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max.

The base models—the 15 and 15 Plus—boast an upgraded camera but are powered by the same A16 Bionic chip that powered the iPhone 14 Pro and iPhone Pro Max. The real upgrades—as was to be expected given Apple’s track record—were reserved for the 15 Pro and 15 Pro Max, which sport Apple’s new A17 Pro chip. Unlike the A16 chip, which was a minimal improvement on its predecessor, the A17 is a significant improvement.

Read this article for free

Sign in using

Or

Sign in using your email

Don't have an account?

Forgot Password?

By signing up for The CapTable you agree to the

and

of the platform.

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and disruptive startups so you can make better decisions.

Inside View with Org Charts

Know the key decision-makers with Org Charts. We thrive on decoding boardroom conversations so we can bring you a 360° view of what's happening at India's high-growth companies.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.