Good Glamm struggles to solve its content-to-commerce conundrum


Pranav Balakrishnan

31 reads

Pranav Balakrishnan

31 reads

All is not well in the world of content-to-commerce unicorn Good Glamm Group. Despite raising hundreds of millions of dollars and acquiring promising D2C brands and content platforms, company insiders and industry executives paint a picture of company that is going nowhere fast.

January 08, 2024


Key Takeaways

After a quiet 2023, content-to-commerce unicorn Good Glamm Group believes it has cracked the D2C space

Group CEO Darpan Sanghvi says Good Glamm’s D2C brands are doing 1.5 mn orders a month from the company’s own website and app

EBITDA profitability is also not too far away, he claims. Industry and company sources, however, say this isn’t the case

They say the company’s content-to-commerce engine doesn’t work, it has floundered offline, and only has a runway of a few months to fix itself

For a company that made headlines during the funding boom of 2021 for raising over a hundred million dollars in funding and making big ticket acquisitions, The Good Glamm Group has been largely silent for the last year. 

“We have been fairly under the radar over the last six to eight months. But we are opening up again to the media and we will soon be announcing our Series E round,” Darpan Sanghvi, cofounder and group CEO of The Good Glamm Group, told The CapTable in an interview. While Sanghvi declined to offer any details about the company’s upcoming round, he was extremely bullish about the foundations upon which Good Glamm Group has been built—content-to-commerce.

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