Despite digital growth, broadcasting rights drive IPL’s riches; league valued over $10B now


Sohini Mitter

29 reads

Sohini Mitter

29 reads

IPL’s broadcasting income has surged 19x between Season 1 in 2008 and Season 16 in 2023, and has been singularly responsible for making BCCI the richest sports body in the world. With 50% of BCCI’s central revenue pool directed towards franchises, most IPL teams are profitable now.

March 22, 2024


The Indian Premier League (IPL) is a lot like mangoes—both are an integral part of the Indian summer.

It’s that time of the year again. And it wouldn’t be an exaggeration to say that the IPL—now in its 17th season—will dominate public consciousness for the next two months. In brand valuation terms, the IPL is now a decacorn. Valued at $10.7 billion in 2023, the league has grown a whopping 433% since its inaugural edition in 2008, according to Brand Finance, a global brand valuation consultancy.

Between 2022 and 2023 alone, IPL’s valuation increased 28% from $8.4 billion, riding on the resurgence of packed stadiums (post two Covid-hit seasons), soaring growth in the value of media rights and sponsorships, and steady interest from advertisers across TV and digital.


Despite its comparatively shorter duration (~2 months), it remains one of the world’s most lucrative sporting leagues, earning over Rs 10,000 crore for the BCCI annually.

Let’s further break down the numbers behind this phenomenon that has not only made BCCI the richest sporting body in the world—even more than the governing body of cricket (ICC), in fact—but has also spawned a plethora of franchise-based domestic leagues across different sports, including, kabaddi, football, hockey, badminton, volleyball, and wrestling.

IPL Crux 1

Infographic: Sharath Ravishankar

Broadcasting income takes the cake

Perched atop IPL’s list of riches is BCCI’s income from central broadcasting rights (both domestic and international). This has surged 19x from ~Rs 500 crore in the first season in 2008 to Rs 9,600 crore in 2023, according to a report by brokerage firm Jefferies. “A single IPL match now generates ~$16 million in broadcasting revenue, which is next only to the USA’s NFL ($37 million),” it stated in the report.

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