Earlier today, streaming platform JioCinema slashed the prices of its premium plans by over two-thirds in a move that could further derail OTT monetisation in India. After teasing its upcoming, ad-free plans for nearly a week during the ongoing IPL, the Reliance-owned platform has announced a two-tier monthly offering—Rs 29 for a single device and Rs 89 for family plans—for JioCinema Premium.
This essentially means that users now have access to premium Hollywood content, including shows and movies from HBO, Peacock, and NBCUniversal, at less than one rupee a day. (Prior to this, JioCinema Premium was available with ads for Rs 99 a month and Rs 999 a year.) Cricket, including the Indian Premier League (IPL), and other Viacom18 shows will continue to remain free (albeit with ads) on the platform, JioCinema stated.
Now, disruptive pricing is not new when it comes to Reliance Industries. It has been a tried-and-tested template for the corporate giant, especially in telecom—a sector it disrupted, consolidated, and now dominates. Prior to the launch of Jio in 2017, India had 8-9 public and private telecom operators, which has come down to just three now, with Jio leading the market with 482 million subscribers.
In addition, access 50+ archived articles and 3 new articles every month
Sign In
Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds
Convinced that The Captable stories and insights
will give you the edge?
Convinced that The Captable stories
and insights will give you the edge?
Subscribe Now
Sign Up Now