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From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so
Udaan was a promising unicorn till it found itself knee-deep in trouble post-pandemic. Years of struggle later, CEO Vaibhav Gupta says the company has finally hit upon a sustainable strategy that will make it profitable and help it seize the opportunity in B2B ecommerce.
By Pranav Balakrishnan
By Shivani Verma

By Sriram Srinivasan


From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so
Udaan was a promising unicorn till it found itself knee-deep in trouble post-pandemic. Years of struggle later, CEO Vaibhav Gupta says the company has finally hit upon a sustainable strategy that will make it profitable and help it seize the opportunity in B2B ecommerce.
By Pranav Balakrishnan
See AllWeekly key news & insights from The CapTable.
India’s digital marketplaces are growing by going smaller
From Meesho’s zero-commission model to ride-hailing’s latest experiments, the next phase of growth, and even profits, in digital commerce may lie in serving smaller-ticket users—not chasing higher-value ones.
By Pranav Balakrishnan
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