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Quick Commerce

This time it's serious: How kiranas are fighting back

Kiranas have realised the scale of the threat from the quick commerce juggernaut and are transforming themselves into micro-fulfillment centres to remain relevant and survive, but the shift will not be easy for all.

This time it's serious: How kiranas are fighting back

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How Razorpay turned startup founders into IPL stars on JioHotstar
Media Entertainment

How Razorpay turned startup founders into IPL stars on JioHotstar

Razorpay’s IPL campaign stood out—even with its late entry—by featuring founders of client startups who plugged both their own brands and Razorpay. In a space usually reserved for a single brand, Razorpay found a clever workaround that bent the rules without breaking them.

Pranav BalakrishnanBy Pranav Balakrishnan

Startups

Track India's startups from seed to growth.

Patent pending: Why Indian startups aren't racing to protect IP

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

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