Code to cricket: OpenAI’s India push extends to the biggest consumer touchpoint

ChatGPT’s WPL sponsorship marks a shift in how AI firms build brand recall in India. By entering cricket’s cultural mainstream, OpenAI signals a move from niche, product-led marketing to mass visibility, positioning AI as daily consumer tech and underlining the rising brand power of women's cricket.

Sohini Mitter

Code to cricket: OpenAI’s India push extends to the biggest consumer touchpoint

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CapTable Conversations

Talks with top leaders shaping India's economy.

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Interview

Zoho’s fintech gambit: Building India’s new code-to-cash engine

Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

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Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

By Sohini Mitter

Interview

Zoho’s fintech gambit: Building India’s new code-to-cash engine

Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

By Sohini Mitter

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

By Pranav Balakrishnan

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From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

By Shivani Verma

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

By Sriram Srinivasan

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Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

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The Crux

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Patent pending: Why Indian startups aren't racing to protect IP

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Patent pending: Why Indian startups aren't racing to protect IP

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

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Investments

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The quiet, formidable rise of Agaro

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OTT

From Gandi Baat to Kyunki 2.0: Balaji dumps risqué for respectable amid OTT content reset

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Amazon MX Player wants to shake up India’s free OTT market, but can it challenge YouTube?

Disney+ Hotstar’s Coldplay fever: Is live music the next big frontier for Indian OTTs?

Fintech

Everyone at India’s biggest fintech fest celebrates UPI. That’s the problem

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Key vendor dilemma complicates Micron’s showcase project in Gujarat

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SaaS

The next SaaS frontier: AI agents and the automation of human labour

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As the study abroad slowdown worsens, India’s edtech exporters are scrambling

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Code to cricket: OpenAI’s India push extends to the biggest consumer touchpoint

Latest

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Lockers to demat: How gold ETFs are changing India’s ties with the yellow metal

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CapTable Conversations

Interview

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

Interview

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

CT Capsule

Wealth Management

Why Big Tech’s $70 billion AI push in India runs through conglomerates

Bad boy billionaires: India’s biggest fugitive economic offenders and here’s how much they owe to each bank

Gig workers finally get the recognition. Platforms get a new 1–2% bill to pay

Mass and class effects of technology at Bengaluru Tech Summit 2025

Startups

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

The long wait for India's first $100-billion startup success

Size no bar: Why smaller startups are making a beeline for public markets

Alpha Wave pivots from backing tech titans to traditional firms

What budget can do for startups in a tough year

E-Commerce

E-Commerce

The Youtubers quietly building India’s next wave of e-commerce sellers

The quiet, formidable rise of Agaro

Why India’s suburbs are beating city centres at online shopping

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GFF 2025: The Finternet of Things and other future-forward ideas

Groww’s $8 billion IPO puts fintech valuations to the test

From cleanup to comeback: Why investors are backing Paytm again

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Big Tech

Meta tightens grip on India’s internet infra as Big Tech looks to reduce dependence on telcos

India’s legal Davids taking on trillion-dollar tech firms

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