India’s new luxury playbook: Homes as hard assets, handbags as portable wealth

India’s luxury market in 2025 shifted from aspiration to asset allocation. Ultra-HNIs are buying scarcity-driven luxury homes for permanence and designer handbags for liquidity, treating both as hard assets that hedge volatility, preserve value, and diversify wealth beyond traditional markets.

Sohini Mitter

India’s new luxury playbook: Homes as hard assets, handbags as portable wealth

Latest

HealthTech

When the side bet becomes the main game: How Thyrocare went from PharmEasy’s big gamble to its lifeline

Shivani Verma

Climate Tech

When India needs ideas, climate capital plays it safe

Sai Keerthi

D2C

Yusuf Bhai and his ilk will make you smell like a millionaire. But will it last?

Parvathi Benu

Artificial Intelligence

Why Big Tech’s $70 billion AI push in India runs through conglomerates

Pratap Vikram Singh

HealthTech

When the side bet becomes the main game: How Thyrocare went from PharmEasy’s big gamble to its lifeline

By Shivani Verma

Climate Tech

When India needs ideas, climate capital plays it safe

By Sai Keerthi

D2C

Yusuf Bhai and his ilk will make you smell like a millionaire. But will it last?

By Parvathi Benu

Artificial Intelligence

Why Big Tech’s $70 billion AI push in India runs through conglomerates

By Pratap Vikram Singh

Sign up to Our Newsletter

Get a glimpse of our unique and insightful stories delivered straight to your inbox.

CapTable Conversations

Talks with top leaders shaping India's economy.

See All

Interview

Zoho’s fintech gambit: Building India’s new code-to-cash engine

Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

By Sohini Mitter

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

By Pranav Balakrishnan

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

By Shivani Verma

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

By Sriram Srinivasan

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

By Sohini Mitter

Interview

Zoho’s fintech gambit: Building India’s new code-to-cash engine

Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran

By Sohini Mitter

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

By Pranav Balakrishnan

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

By Shivani Verma

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

By Sriram Srinivasan

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

By Sohini Mitter

See All

CT Capsule

Weekly key news & insights from The CapTable.

See All

The Crux

Bad boy billionaires: India’s biggest fugitive economic offenders and here’s how much they owe to each bank

The CapTable looks at the fine print of the Lok Sabha data to identify who owes how much money to which bank.

By Parvathi Benu

Food Delivery

Gig workers finally get the recognition. Platforms get a new 1–2% bill to pay

Shivani Verma

The Crux

Mass and class effects of technology at Bengaluru Tech Summit 2025

Thimmaya Poojary

Sports Business

Gold rush after glory: Inside the new economics of women’s cricket

Sohini Mitter

The Crux

Urban Company’s fastest-growing vertical is also its biggest drag

Shivani Verma

Food Delivery

Startups

Track India's startups from seed to growth.

See All

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Parvathi Benu

Patent pending: Why Indian startups aren't racing to protect IP

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Parvathi Benu

Investments

The long wait for India's first $100-billion startup success

Nikhil Patwardhan

Investments

Size no bar: Why smaller startups are making a beeline for public markets

Nikhil Patwardhan

Investments

Alpha Wave pivots from backing tech titans to traditional firms

Nikhil Patwardhan

Internet

What budget can do for startups in a tough year

Aprajita Sharma

Investments

Org Charts

Spotlighting leaders shaping India's top tech firms.

See All

E-commerce

Bigbasket

Mobility

Uber

Inside Cashfree’s C-suite: New hires and rejigs after securing key RBI licences

Fintech

Cashfree Payments

The evolution of Indifi's digital lending DNA

Financial Services

Indifi Technologies

E-commerce

Shiprocket

SaaS

Chargebee

Mobility

BluSmart

Crypto

CoinDCX

See All

Other Categories

E-commerce

The quiet, formidable rise of Agaro

Why India’s suburbs are beating city centres at online shopping

The Death (and reinvention) of loyalty in India’s online shopping

India’s digital marketplaces are growing by going smaller

Quick Commerce

How Blinkit turned stationery from fringe to a fast-moving ₹500 Cr+ category

Why Swiggy Instamart is banking on Maxxsaver to fix its course

This time it's serious: How kiranas are fighting back

Retail media shifts: How quick commerce is disrupting traditional digital advertising

Mobility

On the right track: why ride-hailing apps are betting big on multimodal transport

India's ethanol transition explained: The science, the concerns, and the road ahead

India’s e-challan dilemma: 75% of traffic fines remain unpaid despite digitisation

Did BluSmart and Gensol’s downfall begin in the boardroom?

OTT

From Gandi Baat to Kyunki 2.0: Balaji dumps risqué for respectable amid OTT content reset

Can STAGE break the mould of hyperlocal OTT platforms in India?

Amazon MX Player wants to shake up India’s free OTT market, but can it challenge YouTube?

Disney+ Hotstar’s Coldplay fever: Is live music the next big frontier for Indian OTTs?

Fintech

Everyone at India’s biggest fintech fest celebrates UPI. That’s the problem

GFF 2025: The Finternet of Things and other future-forward ideas

Groww’s $8 billion IPO puts fintech valuations to the test

From cleanup to comeback: Why investors are backing Paytm again

Policy

Key vendor dilemma complicates Micron’s showcase project in Gujarat

The Rs 23-lakh Golden Visa may not be real, but the crisis it exposes is

Data settles the debate: IIT Delhi leads in both unicorn numbers and startup jobs

India's rising innovation ranking masks critical R&D collaboration gap

Telecom

India’s Rs 40,000 crore fight for a lifeline when disaster strikes

IPO-bound Jio shifts gears from a focus on volumes to monetisation

Telcos face penalties over unused 26GHz 5G spectrum

Gopal Vittal’s high-stakes cloud play for Airtel

SaaS

The next SaaS frontier: AI agents and the automation of human labour

Decoding Petpooja's unconventional rise in restaurant tech

How Chargebee changed its DNA to target enterprises

Do AI or DieTo AI or not: Indian SaaS startups' conundrum

EdTech

As the study abroad slowdown worsens, India’s edtech exporters are scrambling

Unacademy is down, Byju’s is out, so who’s winning India’s education race?

The curious case of Byju’s second rights issue

Byju’s gives up all office spaces in India amid worsening liquidity crisis

Stories

Explore

India’s new luxury playbook: Homes as hard assets, handbags as portable wealth

India’s luxury market in 2025 shifted from aspiration to asset allocation. Ultra-HNIs are buying scarcity-driven luxury homes for permanence and designer handbags for liquidity, treating both as hard assets that hedge volatility, preserve value, and diversify wealth beyond traditional markets.

Latest

When the side bet becomes the main game: How Thyrocare went from PharmEasy’s big gamble to its lifeline

When India needs ideas, climate capital plays it safe

Yusuf Bhai and his ilk will make you smell like a millionaire. But will it last?

Why Big Tech’s $70 billion AI push in India runs through conglomerates

Sign up to Our Newsletter

CapTable Conversations

Interview

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

Interview

Conversations

From a sprawling marketplace to a hyperlocal model: Has Udaan found its winning formula? CEO Vaibhav Gupta believes so

HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Interview

Sangeet Paul Choudary on why AI's real power lies in reimagining systems, not replacing tasks

Interview

Naveen Tewari’s boldest bet yet: How Glance AI is turning selfies into style statements

CT Capsule

The Crux

Gig workers finally get the recognition. Platforms get a new 1–2% bill to pay

Mass and class effects of technology at Bengaluru Tech Summit 2025

Gold rush after glory: Inside the new economics of women’s cricket

Urban Company’s fastest-growing vertical is also its biggest drag

Startups

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

The long wait for India's first $100-billion startup success

Size no bar: Why smaller startups are making a beeline for public markets

Alpha Wave pivots from backing tech titans to traditional firms

What budget can do for startups in a tough year

E-Commerce

E-Commerce

Why India’s suburbs are beating city centres at online shopping

The Death (and reinvention) of loyalty in India’s online shopping

India’s digital marketplaces are growing by going smaller

FinTech

FinTech

GFF 2025: The Finternet of Things and other future-forward ideas

Groww’s $8 billion IPO puts fintech valuations to the test

From cleanup to comeback: Why investors are backing Paytm again

Big Tech

Big Tech

Meta tightens grip on India’s internet infra as Big Tech looks to reduce dependence on telcos

India’s legal Davids taking on trillion-dollar tech firms

Google searches for answers after public policy headache

Org Charts

Other Categories

E-commerce

Quick Commerce

Mobility

OTT

Fintech

Policy

Telecom

SaaS

EdTech