Flipkart returns to chase Big Game

The e-tailer’s strategy for strengthening its market leadership position ahead of its stock listing rests on its ability to regain precious territory it had ceded to Amazon



Aditi Shrivastava

March 26, 2021

11 Min Read

Barely a fortnight into the year, Flipkart employees received what should have been a routine agenda-setting email from their top boss. With a public share listing in their sights, a doubling down on various initiatives was expected. But one thing stood out, particularly in light of how matters had gone down a few years earlier.

In that email, Flipkart, its market leader position secure with its roots entrenched in India’s small cities and towns, signaled a return to the big cities. These were markets it had ceded to Amazon some years earlier to avoid a bleeding chase of big-spending shoppers—the top 2% of India’s ecommerce customers by purchasing power.




As a premium subscriber, you will get access to 3+ premium articles a week
Limited time offer
Launch price
/ Year
INR 3,999
Save 40% with our launch offer.
Please apply the code at checkout.

copyCopy Code

Upgrade Now



As a premium subscriber, you will get access to 3+ premium articles a week

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and also disruptive startups so you can make better decisions.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.

Inside View with Org Charts

Know the key decision-makers with Org Charts. We thrive on decoding boardroom conversations so we can bring you a 360° view of what's happening at India's high-growth companies.

Filtering the Noise

New economy companies cannot always be evaluated using traditional methods. We analyze the relevant metrics, ask the tough questions to get you the right picture

For subscribers only

Premium Reads


View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.