Search for PUBG download on YouTube and it throws up dozens of videos on how to clandestinely install the Battle Royale game that India banned last year.
One popular video in Hindi posted on September 8, days after India banned more than a hundred Chinese apps, has 3.1 million views. Several other videos, including in Tamil, Kannada, Telegu and Malayalam, have over a million views each.
Now, data confirm the ban on PUBG was never effective in India.
As of mid-March, about 14.8 million people in India were playing the game daily, according to App Annie data exclusively sourced by The CapTable.
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