Aditi Shrivastava
Aditi Shrivastava
Kalanick has rebranded his cloud kitchen business in India and tweaked its business model, which is focused on the premium segment. In a hyper competitive market, will his strategy work?
May 11, 2021
4 MINS READ{The Crux brings you crisp and incisive analysis on the developments that matter.}
Six months into hiring Ashish Saxena as the first India employee of his new venture CloudKitchens in 2019, Travis Kalanick realized he needed to take a different approach for this market.
In other markets, the ousted Uber CEO’s cloud kitchen business—also known as dark or ghost kitchens—involves buying or long-term leasing of low-value distressed properties such as parking lots or abandoned malls and converting them into high-technology kitchen infrastructure buildings.
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