Travis Kalanick takes safe lane for cloud kitchen business

Kalanick has rebranded his cloud kitchen business in India and tweaked its business model, which is focused on the premium segment. In a hyper competitive market, will his strategy work?

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Aditi Shrivastava

May 11, 2021

4 Min Read

{The Crux brings you crisp and incisive analysis on the developments that matter.}

Six months into hiring Ashish Saxena as the first India employee of his new venture CloudKitchens in 2019, Travis Kalanick realized he needed to take a different approach for this market.

In other markets, the ousted Uber CEO’s cloud kitchen business—also known as dark or ghost kitchens—involves buying or long-term leasing of low-value distressed properties such as parking lots or abandoned malls and converting them into high-technology kitchen infrastructure buildings.

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