A few weeks back, Mukul Rustagi was riding around on a bike in Vietnam. The Classplus co-founder was going around with his sales team in the company’s latest international market, engaging with customers and encouraging them to buy its software.

The software as a service (SaaS) company helps educators, coaching institutes and content creators set up online courses. The company’s full-stack solution helps them set up an app, website, curriculum, communication, assessments, payments and more on their phones.

Rustagi was in Vietnam because Classplus, like every other Indian edtech today, is going global. With Covid-19 erasing borders, it has already expanded to four countries, including South Korea, in the last six months.

Going global is only one part of a three-pronged diversification strategy Classplus is executing, as it seeks growth and scale in the face of intense competition. The other two prongs in that strategy involve value-addition through an investee company and tapping the content creator economy.