Whether it is consumers looking for a credit line or small and medium businesses looking to fund their growth, access to credit has always been a challenge in India. On the other side, lenders are chary of extending loans for anything but a safe bet, particularly after the tsunami of defaults in recent years and a sustained economic slowdown, exacerbated by the pandemic.

Online debt marketplace CredAvenue, now branded as Yubi, is looking to rewrite that equation by acting as a facilitator between borrowers and lenders, helping them discover each other, instilling confidence, and offering both sides a full-stack lending ecosystem. That ecosystem includes a suite of services spanning everything from securitisation to collections that they can tap into as they gain confidence in Yubi's Products.