From Vivriti to CredAvenue to Yubi: Gaurav Kumar’s quest to a create UPI for lending market continues

From Vivriti to CredAvenue to Yubi: Gaurav Kumar’s quest to a create UPI for lending market continues

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Pratik Bhakta

149 reads
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Pratik Bhakta

149 reads

What the Unified Payments Interface did for digital payments in the country, Yubi wants to do with loans, by building a Unified Lending Interface. Will it succeed at a time when online lending faces a very challenging operating environment?

July 25, 2022

11 MINS READ

Whether it is consumers looking for a credit line or small and medium businesses looking to fund their growth, access to credit has always been a challenge in India. On the other side, lenders are chary of extending loans for anything but a safe bet, particularly after the tsunami of defaults in recent years and a sustained economic slowdown, exacerbated by the pandemic.

Online debt marketplace CredAvenue, now branded as Yubi, is looking to rewrite that equation by acting as a facilitator between borrowers and lenders, helping them discover each other, instilling confidence, and offering both sides a full-stack lending ecosystem. That ecosystem includes a suite of services spanning everything from securitisation to collections that they can tap into as they gain confidence in Yubi's Products. 

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