Two crucial events happened in India’s audio streaming industry this year.
First, in February, Pocket FM quietly retired its subscription play. In its place came micropayments, allowing users to buy access to a single piece of content for as little as Rs 9. Parallely, after a pilot programme involving over 100 brands, it began rolling out ad solutions for companies.
This is a premium article and available only to subscribers.
Already a subscriber? Sign In
What's your right fit?
Be the smartest person in the room. Choose the plan that works for you and join our exclusive subscriber community.
Premium Articles
4 articles every week
Archives
>3 years of archives
Org. Chart
1 every week
Newsletter
4 every week
Gifting Credits
5 premium articles every month
Session
3 screens concurrently
₹3,999
Subscribe Now
Have a coupon code?
Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds


















Trusted by the best
Latest Articles
Convinced that The Captable stories and insights
will give you the edge?
Convinced that The Captable stories
and insights will give you the edge?
Subscribe Now
If you want to see more, Sign Up for access to our Crux newsletter and several free articles
Sign Up Now