E-commerce

Good Glamm struggles to solve its content-to-commerce conundrum

Pranav Balakrishnan

January 08, 2024 | 14 Min Read

All is not well in the world of content-to-commerce unicorn Good Glamm Group. Despite raising hundreds of millions of dollars and acquiring promising D2C brands and content platforms, company insiders and industry executives paint a picture of company that is going nowhere fast.

For a company that made headlines during the funding boom of 2021 for raising over a hundred million dollars in funding and making big ticket acquisitions, The Good Glamm Group has been largely silent for the last year.

“We have been fairly under the radar over the last six to eight months. But we are opening up again to the media and we will soon be announcing our Series E round,” Darpan Sanghvi, cofounder and group CEO of The Good Glamm Group, told The CapTable in an interview. While Sanghvi declined to offer any details about the company’s upcoming round, he was extremely bullish about the foundations upon which Good Glamm Group has been built—content-to-commerce.

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