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D2C
Key Takeaways
Venture capitalist VS Kannan Sitaram stands as a pivotal yet understated partner at Fireside Ventures, the investment firm that has been instrumental in driving India's direct-to-consumer (D2C) revolution over the past decade.
While his colleague Kanwaljit Singh has been the public face of the firm—best known for backing now-household brands such as wearables giant BoAt and Mamaearth’s parent company Honasa—Sitaram brings a distinctive depth of experience from the fast-moving consumer goods (FMCG) sector.
With a robust background that includes serving as COO of Dabur and a recent tenure as CEO of Innovative Foods (maker of frozen food brand Sumeru), Sitaram offers a unique perspective that sets him apart in the venture capital landscape. This experience helps him connect with many founders in a way few of his peers can.
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