IPO

The mix of adjectives and data reveals the real story in tech IPO documents

Shailesh Jha

Keith Springham

June 12, 2025 | 9 Min Read

An analysis of 300 tech IPO prospectuses reveals how companies craft their highly anticipated opening messages, blending vision, facts, and investor appeal.

“Coder|Innovator|Fitness Freak|Dad”

"Experienced professional with 20+ years in forensic financial analysis"

“Bain|Google|IIM-Ahmedabad|BITS Pilani”

How do you visualise these individuals after reading their LinkedIn introductions above?

Aspirational? Credentialed? Factual?

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