Key Takeaways
Three years back, Alok Chawla’s team at Kiko Live had to chase kirana owners to get them to hear about how the Mumbai-based startup could help them set up digital storefronts. They would call shop after shop, pitching various digital tools. Most conversations ended quickly.
Today, Chawla’s team can’t seem to keep up with the incoming requests. The same folks who played hard to get are desperate for his help. “We used to chase 20 stores to onboard one. Now, half our leads are inbound,” says Chawla, who is the Co-founder and CEO of Kiko Live.
It's happening everywhere. Kiranas that survived past threats by relying on relationships and proximity are realising that those weapons aren’t enough against quick commerce. They need technology.
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