On the right track: why ride-hailing apps are betting big on multimodal transport

For years, Bengaluru’s identity has been defined by its traffic—often the starting point of conversations or the premise for viral memes. But the reality is harsher: for over 14 million of the city’s residents, being stuck in traffic is a daily way of life.

The notoriety is well-deserved. Vehicles crawl at a glacial pace across most parts of the city, especially during peak office hours. The problem seems too formidable to even attempt a solution, yet Magizhan Selvan believes he has found a way out of this mess.

The CEO of Namma Yatri, the app that pushed Uber and Ola to move away from their commission-heavy model, has just launched something called Transit. It’s his bet on the next big shift in India’s ride-hailing wars.