HealthTech

From a WhatsApp group to a Rs 128-crore preventive healthcare platform: JC on FITTR’s evolution, near-bankruptcy, and revival

Shivani Verma

September 25, 2025 | 24 Min Read

What began as a WhatsApp group has, over nearly a decade, evolved into a full-stack preventive healthcare platform—spanning online training, coaching, smart wearables, diagnostics, and with ambitions to eventually integrate with hospitals.

On a Wednesday evening in Pune’s Viman Nagar, Jitendra Chouksey—better known as JC—settles into his new office, right beside the World Trade Center, a location he quietly takes pride in. Dressed in a crisp white shirt, JC, 39, is animated as he revisits the beginnings, the near-collapse, and the hard-fought survival of FITTR, the company he has built over almost a decade.

In a sector crowded with quick fixes, fad diets, and fragmented solutions, what began as a WhatsApp group of 200 people has quietly grown into one of India’s most comprehensive preventive healthcare ecosystems.

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