E-commerce

Why online brands need to take the Northeast shopper more seriously

Parvathi Benu

September 16, 2025 | 8 Min Read

Consumers in the Northeast are outpacing the rest of India in online spending, driven by high internet penetration, global cultural influences, and brand loyalty

Radhika Ghai wants to open her first brick-and-mortar store in Dimapur, Nagaland. Many would think this odd, but the seasoned entrepreneur knows a thing or two about selling online that most others don’t.

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