Venture Capital

Ixigo, Meesho, Rapido, and the quiet rebuild of Prosus’ India strategy

Nikhil Patwardhan

November 25, 2025 | 11 Min Read

Prosus has shifted from backing category leaders to betting on challengers like Ixigo, Meesho and Rapido. It is rebuilding its India portfolio around operational synergies, PayU’s financial rails, and a cautious AI strategy focused on practical impact over speculative bets.

For most of the past decade, Prosus’ India story was built around giants: Flipkart. Swiggy. Byju’s. The Dutch investor made its name by backing category leaders early, writing large cheques, and holding its nerve for years. That approach worked spectacularly, until it didn’t.

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