Media Entertainment

Old films, new math: The re-release wave reshaping India’s multiplex economics

Sohini Mitter

December 11, 2025 | 9 Min Read

Movie re-releases have gone from niche nostalgia events to a strategic revenue lever for PVR INOX, delivering strong footfalls, higher margins, and predictable returns. As fresh content remains uneven, reruns are helping multiplexes smooth volatility and optimise screen use during lean periods.

For more than a decade, India’s multiplex chains have grappled with volatility. While a strong slate of new releases can swing a quarter from loss to profit, a weak content pipeline, especially in Bollywood that dominates the national box office, can shrink footfalls overnight.

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