Wealth Management

India’s new luxury playbook: Homes as hard assets, handbags as portable wealth

Sohini Mitter

December 19, 2025 | 6 Min Read

India’s luxury market in 2025 shifted from aspiration to asset allocation. Ultra-HNIs are buying scarcity-driven luxury homes for permanence and designer handbags for liquidity, treating both as hard assets that hedge volatility, preserve value, and diversify wealth beyond traditional markets.

India’s luxury market in 2025 was no longer driven by aspiration alone. It was shaped by smart capital allocation. Ultra-high-net-worth individuals (ultra-HNIs) are increasingly viewing luxury through the lens of durability, scarcity, resale value, and portfolio diversification—a shift clearly visible in the accelerating demand for luxury homes and the rapid rise of designer handbags as a quasi-financial asset.

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