Fintech

Org Chart: PayU India’s long game as fintech’s easy growth fades

Nikhil Patwardhan

January 12, 2026 | 9 Min Read

With margins tightening in core payments, the company is pushing into high-stakes adjacencies like credit and issuer-side tech as it seeks disciplined diversification that can sustain growth for the next decade.

For more than a decade, PayU India has occupied a peculiar position in the country’s fintech ecosystem. It has rarely been the most visible name in digital payments, but it has consistently been one of the most embedded—processing transactions for large internet companies, banks, and financial institutions as India’s payments stack expanded from cards and net banking to UPI and real-time transfers.

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