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Why Licious wants to sell you momos

Shivani Verma

May 15, 2026 | 8 Min Read

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May 15, 2026 | 8 Min Read

From momos, kebabs, and starters to curries, marinades, frozen snacks, and ready-to-eat meals, the Bengaluru-based online meat player is expanding beyond fresh meat in search of higher margins, greater frequency, and a larger share of consumers’ everyday eating habits. But is that all?

When Licious launched momos recently, it looked like just another product addition to India’s frozen and convenience-food market.

The Bengaluru-based company rolled out multiple variants, from loaded chicken to classic prawn momos, priced between Rs 149 and Rs 395.

But why is an online meat company selling momos?

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