B2B is the new B2C: Just Dial, Infra.Market and IndiaMart

B2B commerce companies are seeing valuation markups that would make their B2C peers jealous. But if they can deliver a Flipkart-Walmart sized exit remains to be seen



Madhav Chanchani

March 04, 2021

5 Min Read

Even two years ago, you would have found it hard to find a business-to-business commerce company mentioned among the top five bets in a VC’s portfolio. They were the ugly stepchild—unlike Flipkart, Ola or Zomato; it was hard to resonate with B2B brands. They also don't have mega peers in global markets. Also, several B2B companies were finding it hard to scale. But all that is changing now. The CapTable brings you three takes on B2B commerce’s coming of age in India. 

Take 1 

On February 24, local search platform Just Dial announced the launch of its business-to-business commerce platform targeting wholesale purchases. JD Mart will connect buyers and sellers for items such as electronics, machinery, healthcare equipment, automobile components, and apparel in bulk. 

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