Flipkart in talks to back former executive Rishi Vasudev’s Thrasio-like startup

In potentially a global first, a large ecommerce company is set to invest in a startup building a house of brands that mirrors the Thrasio model

author-image

By 

Aditi Shrivastava

May 17, 2021

4 Min Read

{The Crux brings you crisp and incisive analysis on the developments that matter.}

What’s Breaking: Former Flipkart fashion chief Rishi Vasudev’s new venture GOAT Brand Labs is in talks to raise $20 million in funding led by Tiger Global, with Flipkart and Mayfield Fund participating. 

GOAT is building a house of online brands, similar to the Thrasio model. 

The Model: An entity like GOAT acquires and consolidates online brands that have attained some scale on platforms like Flipkart and Amazon, and helps them grow faster. With the right investments and marketing insights, a pool of 10-20 such brands can become a significantly large business.

Join now to continue reading

Sign in using

Or

Sign in using your email

Don't have an account?

Forgot Password?

By signing up for The CapTable you agree to the

Terms of Service

and

Privacy Policy

of the platform.

Smart Information, Better Decisions

We report on the latest and most important developments in India’s biggest tech companies and disruptive startups so you can make better decisions.

Filtering the Noise

New economy companies cannot always be evaluated using traditional methods. We analyze the relevant metrics, ask the tough questions to get you the right picture.

Seasoned Team

Tracking the highs and lows of India’s biggest internet companies over the past decade has given us access to the right decision-makers to interpret the latest state of play.

Inside View

We thrive on inside scoops and decoding boardroom conversations so we can bring you a 360° view of what’s happening at India’s high-growth companies.

share-button
like-button
share-button

For subscribers only

Premium Reads

>>

View More >>

Deeply reported and objective news on the country´s fastest-growing companies and the people behind them.