Legal notices and CXO-level exits mount at troubled beauty unicorn Good Glamm

Content-to-commerce unicorn The Good Glamm Group has made news for all the wrong reasons in the past few months. From layoffs and CXO-level exits to being served with legal notices by the investors of companies it acquired, the Mumbai-headquartered company has had a rough 2024.

While the company announced Wyn Beauty, a joint venture with tennis legend Serena Williams, in April, its problems don’t seem to have abated since. The CapTable has learnt that the stakeholders of Winkl, a subsidiary under Good Glamm Group’s The Good Creator vertical, have served Good Glamm with a legal notice over delays in paying outstanding dues stemming from the acquisition of Winkl in 2022.

Winkl is only the latest of Good Glamm’s acquisitions to take legal action against the company. In April, Good Glamm received a legal notice from the shareholders of one of its more successful acquisitions, D2C brand Sirona. Winkl is, however, the first non-D2C brand acquired by Good Glamm that has threatened legal action, indicating that the company’s problems aren’t restricted to just its D2C vertical, Good Brands Co.