E-commerce

Epigamia's quick fix: How the struggling yoghurt brand found a second wind

Pranav Balakrishnan

October 22, 2024 | 10 Min Read

After stepping aside as CEO, Epigamia founder Rohan Mirchandani is back at the helm. While the brand has stagnated ever since Covid, Mirchandani believes the boost provided by quick-commerce can help Epigamia stage a turnaround.

In December last year, Epigamia—the Indian healthy snack brand best known for its Greek yoghurt—announced that its COO and co-founder Rahul Jain would take over as CEO of the company. For many, his elevation did not come as a surprise. Jain was already running the show at the company after the brand’s original founder and CEO Rohan Mirchandani moved to the US with his family after Covid-19 hit.

According to three industry executives aware of the matter, though, Jain quit the company as CEO just six months after taking over, with Mirchandani returning to take charge of the company in July. In an interview with The CapTable, Mirchandani confirmed the development, explaining that Jain left to pursue a family-driven entrepreneurial venture.

“One option was to hire a new CEO [after Jain’s exit]. The other option was for me to come back. I decided to take the reins again,” Mirchandani said.

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