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E-commerce
Key Takeaways
- Rohan Mirchandani, founder of Epigamia, has returned as CEO just seven months after the company appointed co-founder Rahul Jain as the company’s head.
- For a brand that made noise pre-pandemic, Epigamia’s fortunes have stagnated since, forcing it to scale back its growth ambitions and focus on profitability
- Now, Mirchandani aims to ride on quick-commerce to accelerate growth, projecting a significant revenue increase in FY25 and beyond.
- Epigamia is also exploring new product launches, acquisitions, and a potential IPO as it navigates the challenges of staying relevant in India’s premium food market
In December last year, Epigamia—the Indian healthy snack brand best known for its Greek yoghurt—announced that its COO and co-founder Rahul Jain would take over as CEO of the company. For many, his elevation did not come as a surprise. Jain was already running the show at the company after the brand’s original founder and CEO Rohan Mirchandani moved to the US with his family after Covid-19 hit.
According to three industry executives aware of the matter, though, Jain quit the company as CEO just six months after taking over, with Mirchandani returning to take charge of the company in July. In an interview with The CapTable, Mirchandani confirmed the development, explaining that Jain left to pursue a family-driven entrepreneurial venture.
“One option was to hire a new CEO [after Jain’s exit]. The other option was for me to come back. I decided to take the reins again,” Mirchandani said.
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