E-commerce

Epigamia's quick fix: How the struggling yoghurt brand found a second wind

Pranav Balakrishnan

October 22, 2024 | 10 Min Read

After stepping aside as CEO, Epigamia founder Rohan Mirchandani is back at the helm. While the brand has stagnated ever since Covid, Mirchandani believes the boost provided by quick-commerce can help Epigamia stage a turnaround.

In December last year, Epigamia—the Indian healthy snack brand best known for its Greek yoghurt—announced that its COO and co-founder Rahul Jain would take over as CEO of the company. For many, his elevation did not come as a surprise. Jain was already running the show at the company after the brand’s original founder and CEO Rohan Mirchandani moved to the US with his family after Covid-19 hit.

According to three industry executives aware of the matter, though, Jain quit the company as CEO just six months after taking over, with Mirchandani returning to take charge of the company in July. In an interview with The CapTable, Mirchandani confirmed the development, explaining that Jain left to pursue a family-driven entrepreneurial venture.

“One option was to hire a new CEO [after Jain’s exit]. The other option was for me to come back. I decided to take the reins again,” Mirchandani said.

Corporate

Access unlimited content at a special discounted rate. Trusted by top VC’s and leading organizations, we provide bulk subscriptions for groups of 30+. Contact us for more details

Campus

Top educational institutions have collaborated with us for campus-wide subscriptions. For bulk campus-wide access, please get in touch.

Got a tip? If you have a lead we should be chasing at The CapTable, write to us at tips@the-captable.com

Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds

Trusted by the best

Karthik Reddy

Blume Ventures

The CapTable brings a refreshing set of insights for us at the Blume team, highlighting stories that bring together the underlying business and founders with that of investors' journeys with these startups. It's an important perspective that very few bring to startup ecosystem enthusiasts.

Latest Articles

Code to cricket: OpenAI’s India push extends to the biggest consumer touchpoint

ChatGPT’s WPL sponsorship marks a shift in how AI firms build brand recall in India. By entering cricket’s cultural mainstream, OpenAI signals a move from niche, product-led marketing to mass visibility, positioning AI as daily consumer tech and underlining the rising brand power of women's cricket.

Sohini Mitter

Historically wealthiest old cities are its weakest online shoppers

From Kozhikode to Lucknow, India’s historically wealthy cities resist e-commerce. Their centuries-old bazaars, community credit networks, walkable markets and generational shopping habits make clicking 'buy now' seem unnecessary

Team Captable

The botanical extracts sector is getting its M&A moment

After decades in the shadows, India’s botanical extracts industry is beginning to attract serious capital, forcing a shift from small, family-owned trading houses to professionally run, acquisition-led platforms.

Anuj Suvarna

Lockers to demat: How gold ETFs are changing India’s ties with the yellow metal

In 2025, gold ETFs quietly turned the country’s most emotional asset into a financial one. As AUM crossed Rs 1 lakh crore, investors chose transparency over tradition, SIPs over bank lockers, and asset allocation over impulse, reshaping how India owns gold.

Sohini Mitter

Edtech rises again, but with scaled-back ambitions

India’s edtech crash was blamed on a broken idea, but the fault lay elsewhere. As Byju’s and Unacademy collapsed under excess, a quieter group of companies survived, rebuilt with restraint, and kept alive the promise money alone could never deliver.

Nikhil Patwardhan

Convinced that The Captable stories and insights
will give you the edge?

Convinced that The Captable stories
and insights will give you the edge?

Subscribe Now

Stories

Explore